Losing Followers On Instagram? – 5 Important Things To Do To Keep Growing Your Following Even When You Aren’t Posting Daily
First of all, before you continue reading, know that you’re not the only one losing followers on Instagram! Yes, you are not alone, everyone is experiencing it (even me) but you can reduce how much followers you lose by doing few things which we will be diving into in a bit. [IMPORTANT: Regardless of anything, as a creative, appreciate the people following you and keep creating great contents for them. Know anyone unfollowing you is probably not your target audience and you don’t want to focus too much of your energy on them anyways!]
Instagram is changing so quickly and many “too” much time that it can become difficult to even measure what is working, what you are doing right and what you can improve on. But, one thing that is sure and probably the top secret to avoid losing followers is ‘BUILDING AN AUTHENTIC FOLLOWING ORGANICALLY‘.
If you are following me on Instagram and of course a regular reader of TBP blog, you know that I took almost 3 months off blogging and posting daily on Instagram due to my studies and my short solo trip which I wrote about here. But, during this period, I didn’t just only maintain my numbers of followers but I grew [over 400 followers] even when I stopped posting daily. Below are 5 ways you can avoid losing too many followers on Instagram and grow your following even when you aren’t posting daily.
BUILD AN AUTHENTIC FOLLOWING, ORGANICALLY: Like I said there is nothing like building an authentic following gradually. This might take time and work but trust me, that gradual growth will keep people around for a long time. If you have a genuine following even when you are taking a break but keeping them updated, they will understand. One of the biggest creatives worries is that our followers won’t understand when we take time off. No, if you have built a real relationship and following, they will understand that you are human too just like them.
BE CONSISTENT: No, consistency isn’t about posting daily. Consistency with your message and what you stand for. Even if you are not posting daily on your feed and insta-story, make sure to keep your followers updated with everything going one. This doesn’t have to be daily. it can be weekly, every 2 to 3 days. Make sure you let them know what is happening and going on which is easy to do via Insta-story.
PRODUCE VALUABLE CONTENT: Be that person people look forward to seeing your post and reading about what you have to say. When you give people value, trust me, you can only get great value in return which will lead to my next point: ENGAGING!
BE ENGAGING: I still will never understand why some bloggers most especially won’t reply to comments. Yes, you can’t reply everyone sometimes but atleast try to do 30/70. Take time out weekly or end of each day to reply comments and actually be engaging and be social. I said social because Instagram isn’t just about replying ‘your’ followers. Take time out to engage with the people you follow, like, follow people that you find inspiring regardless of the numbers of followers they have, follow back some of the people following you, comments (genuinely) and discover new people. You need to remember to lead by example, practice what you want yourself!
DIVERSIFY YOUR CONTENT: Remember you have real people following you and naturally people get bored quickly when they constantly see the same thing. Yes, you might be really good at flat lays but sooner or later, people will get tired of seeing just that. Learn new tricks, improve your skills and show other creative parts of you. Yes, people love your content now but they won’t love it forever if you keep giving the same style and type of content.
I hope you find these points really helpful. Guys, Instagram is a lot different from 3 or 5 years ago. You need to be intentional with everything you do on there. That’s it for now. I plan to post twice a week as I have more time on my side but I am hoping to really get this job I went for the interview on Thursday. Fingers crossed! If I do, I might have to reduce the post to once a week but trust me when I say that one post will change everything for you and will be worth your time.
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