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Saas: Redesign of the legacy platform integrating Machine Learning and AI analytics to improve user experience, productivity & promote self-serve
SAas Project: Design an enhanced user experience platform that allows an automated, efficient, highly accurate and cost-effective process – informed by location-based insights, AI Machine-Learning tools.
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Scaling Support with AI: Using AI-Powered Search to Transform Koodo’s Help Experience.
Brief: Enhancing Koodo’s Help Experience with AI-Powered Search.
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WedList: Building a Seamless, Collaborative Wedding App from Concept to Launch
As the Product Designer, I led user research, wireframing, prototyping, and usability testing. Key features included customizable checklists, multi-language support, and vendor recommendations. I applied the Double Diamond UX process to guide the project from concept to high-fidelity design. The result: a simple, accessible, and collaborative planning experience users loved.
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Koodo Mobile’s Port-In Support [Chatbot]
![Koodo Mobile’s Port-In Support [Chatbot]](https://itsmaryamsalam.com/wp-content/uploads/2025/05/screenshot-2025-05-20-at-8.14.41e280afpm.png?w=1024)
Koodo Mobile’s chatbot was designed to streamline support for failed number transfers using Dialogflow CX. By guiding users through a simple resubmission flow, the bot reduced wait times and improved self-service.
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Reducing Support Calls with UX: Koodo Mobile Port-In Resubmission Redesign
Brief: Enhance the existing port-in submission flow to enable self-serve resubmissions, reduce support call volumes, and improve customer satisfaction.
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Simplifying Metrobank’s Online Login Experience
Brief: Redesign Metrobank’s online login experience to reduce cognitive load and improve user satisfaction—while maintaining robust security protocols.
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Medicure — Designing Accessible Healthcare for Remote Communities
Brief: A telehealth platform bridging the healthcare gap for underserved regions through inclusive, scalable design.
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