Category: Blog

Saas: Redesign of the legacy platform integrating Machine Learning and AI analytics to improve user experience, productivity & promote self-serve

SAas Project: Design an enhanced user experience platform that allows an automated, efficient, highly accurate and cost-effective process – informed by location-based insights, AI Machine-Learning tools.

Jan 10, 2025
Scaling Support with AI: Using AI-Powered Search to Transform Koodo’s Help Experience.

Brief: Enhancing Koodo’s Help Experience with AI-Powered Search.

Aug 5, 2024
WedList: Building a Seamless, Collaborative Wedding App from Concept to Launch

As the Product Designer, I led user research, wireframing, prototyping, and usability testing. Key features included customizable checklists, multi-language support, and vendor recommendations. I applied the Double Diamond UX process to guide the project from concept to high-fidelity design. The result: a simple, accessible, and collaborative planning experience users loved.

Aug 2, 2024
Koodo Mobile’s Port-In Support [Chatbot]

Koodo Mobile’s chatbot was designed to streamline support for failed number transfers using Dialogflow CX. By guiding users through a simple resubmission flow, the bot reduced wait times and improved self-service.

Mar 24, 2024
Reducing Support Calls with UX: Koodo Mobile Port-In Resubmission Redesign

Brief: Enhance the existing port-in submission flow to enable self-serve resubmissions, reduce support call volumes, and improve customer satisfaction.

Feb 20, 2024
Simplifying Metrobank’s Online Login Experience

Brief: Redesign Metrobank’s online login experience to reduce cognitive load and improve user satisfaction—while maintaining robust security protocols.

Sep 14, 2022
Medicure — Designing Accessible Healthcare for Remote Communities

Brief: A telehealth platform bridging the healthcare gap for underserved regions through inclusive, scalable design.

Apr 2, 2022